Youssef Eddini

Managing director
Youssef Eddini

Someone once characterised me as ‘a true communications strategist, who knows well how to build brands, manage reputations and stay cool when faced with hot fires’. In all modesty: that’s pretty much right. I always think steps ahead, see where opportunities lie and can tilt perceptions in the right direction. There is a lot of curiosity and enthusiasm in my working style. I find nothing more interesting than helping organisations and professionals achieve their goals better. I previously did so as a communications executive in the aviation, construction, media, finance and security sectors.

I build brands, manage reputations and change perceptions, always with curiosity, enthusiasm and a strategic approach to exploring opportunities.

At Van Luyken, I can be deployed to strengthen brands and to develop and implement communications strategies. I am also available as a subject coach, and media and presentation trainer.