Getting the right message across to the right people at the right time. I gained a great deal of experience doing this as a press officer for the Dutch national football teams, both the men’s and the women’s.
In my contact with journalists, I find trust and transparency very important. I strive to build a good relationship and look for common ground.
In the PR profession, you can’t always say “Yes” to everything right away. But you can seriously contribute ideas to journalists. Come up with creative solutions that benefit everyone involved. I know the media landscape and can therefore respond well to the needs of editorial teams. You could say I have an antenna for it. At Van Luyken, I can be deployed for PR activities, as a spokesperson and for event communication, also on an interim basis.