Redefining a well-known brand
The question 
Fokker aircraft have not been produced since 1996, but a large number are still in service at some two hundred airline companies all over the globe. Fokker Services asked: how can we convince aircraft operators of the innovatory strength and top quality of our products and services?
The answer 
We put together an intensive business-to-business marketing campaign for Fokker Services, including advice and practical activities, for a new brand name: FLYFokker. For this campaign we designed a house style which we elaborated in product folders, brochures, business cards, stationery and templates for presentations. We arranged for coverage in the media. The highlight was the FLYFokker presentation and total product range during the Operators Conference in the Okura Hotel, Amsterdam. This included devising an action web site, making product stands, and helping technical specialists in practising their presentations.
The result
The campaign laid the foundation for a new positioning of Fokker Services. In the meantime the FLYFokker brand name has become well-known among aircraft operators.
