Services
Involved adviser
Heeft u een soortgelijk vraagstuk? Neem dan contact met ons op.
Raoul Hoyng
hoyng@vanluyken.nl
The best ambassadors
The question 
We wish to enhance our reputation and focus on mapping out our services more explicitly. And we want our employees to be actively involved in the process. How can we achieve this?
The answer 
The individual communication skills of a number of players within your team need strengthening. Before we embark on this, we first map out the various external communication activities. Which team members are involved, what are their strengths and weaknesses and what kind of training is necessary? It emerges that support is required in four areas. Personal presentation (the monologue), target-orientated and effective dialogue (one-to-one or in a team), writing in an active style and, finally, talking with the media.
The result
The management team, executives and policy supporters of the Regionale Instelling voor Beschermd Wonen in de Zaanstreek, Waterland en West-Friesland (RIBW ZWWF) [a regional institute for sheltered accommodation] participate in the presentation, the writing and the dialogue training. The spokespersons follow the media training. The content of all the training sessions is fully-tailored to daily practices at the RIBW, so that each one produces a maximum effect.
