A consistent annual report pays for itself
The question 
We are an extremely young holding. We came into being less than six months ago following the merger of a dozen small and medium-sized waste processing companies. We want to show the outside world that we are going to rank among the most modern environmental companies in Europe. In one way, a company worthy of quotation on the stock exchange.
The answer 
Make an annual report that satisfies the requirements stipulated by the stock exchange. Explain what the objectives are and the following year explain clearly what you have achieved and what you have not. But above all: be accountable. Explain why you have failed to achieve objectives and why they had to be adjusted. This creates confidence. In this way you build up a positive image in a difficult branch.
The result
Holding AVR-Bedrijven’s third annual report ended among the top five on the Rematch list. This research bureau compares the contents and consistency of annual reports with previous reports. It received an 8 as a report mark because the reporting was clear and to-the-point without evading the facts. Combining the financial and the environmental report in one publication was assessed positively. Six months after the municipality of Rotterdam put AVR up for sale, it was sold for 1.4 thousand million euros to two private equity companies.
