Cleaning deserves publicity
The question 
CSU wants to gain more publicity. The company specialises in cleaning and security services. CSU is chiefly seeking publicity in the general and regional press. The number of cuttings in the trade press is already considerable.
The answer 
Make sure that all planned activities are accurately screened in advance. Examine whether there is any scope to devise “newsworthy” activities that will interest journalists in the CSU company.
The result
CSU has received positive coverage in diverse media (national and regional). This covered widely differing subjects. A number of examples: cleaning the NS trains at Den Haag Centraal station by the chairman of the board and a member of the Supervisory Board, the election of the “employee of the year” and a study into health and safety at work commissioned by CSU, an opening item in de Telegraaf.
