An airport as a town: tell the world
The question 
Amsterdam Schiphol Airport is a dynamic centre. It welcomes tens of thousands of visitors every day, with hundreds of nationalities and cultures. They shop, go out, enjoy the art and culture or retreat for a moment of reflection. Schiphol is special, but how can we tell the world this?
The answer 
Numerous studies show that passengers are highly appreciative of all Schiphol’s facilities. Many editors of travel sections, however, are unfamiliar with these facilities. High time then to inform journalists about the varied activities on offer at Schiphol. After all, for many passengers this is the beginning of their holiday.
The result
When, as a journalist, you see the meditation centre with your own eyes, and experience the tranquillity, you gain a completely different impression than if you just read about it in writing. And you really do acquire a taste for sushi as a guest in the sushi bar. This is why we invite scores of journalists for an individual tour to personally experience all the facilities for themselves. This frequently results in unusual observations that are interesting for an informative travel column.
