From a general and technical services company to a top real estate company
The question 
We are going to separate the exploitation of our real estate activities from our C&A retail activities. What should we do as a real estate company to establish a good, distinct profile in the European market?
The answer 
Begin with a study into your current reputation in Europe. Because you need to know how you stand before you can concentrate on establishing the desired image. And that begins quite simply with focusing on basic means of communication: a house style, a powerful pay-off, a newsletter, a web site, attendance at real estate fairs, speaking engagements, presentations and interviews. But take care: you are only credible if you prove in practice that you are the decisive, independent, real estate entrepreneur that you say you are.
The result
In nine years Redevco has developed into an internationally-respected and authoritative real estate company, specialising in retail premises. In this period Redevco has consistently communicated according to the determined plan . A new study three years later revealed a significant improvement in the image.
