Starter homes for less than a hundred thousand euros a pipedream?
The question 
In a tightening housing market with a serious shortage of affordable housing we devised a fantastic concept. A starter home for less than a hundred thousand euros (including VAT, excluding land). Enough would-be buyers for such a home. But how can we arouse sufficient interest among municipalities and housing associations?
The answer 
Seek publicity! Affordable starter homes – a more engaging subject is barely conceivable. What is more, the Timpaan Verandawoning® has an abundance of distinguishing features. A holiday in Scandinavia as a source of inspiration, the possibility of building this type of housing on small, unused plots and the unusual architecture make the housing a fascinating news item. Right up our street.
The result
With a splendid scale model optimally representing the modular system of the housing, a comprehensive documentation map and an inspiring story about the conceiver of the housing, we aroused the interest of the editorial staff of de Telegraaf Woonkrant. The article resulted in hundreds of calls from interested aldermen and officials. This was followed by numerous other publications in daily newspapers, weeklies and trade journals. The sowing (and reaping) has begun.
