Towards better brand awareness
The question 
In addition to enlarging brand awareness, how can we also ensure that consumers associate our Whirlpool and Bauknecht brands with: health, design, ecology and innovation?
The answer 
A “healthy lifestyle” is just as important to Bauknecht as it is to the consumer.
The brand is devoted to healthy food, exercise and a clean environment. Whirlpool focuses more on design, innovation and the latest trends.
We have drawn these brand values and all the product news to the immediate attention of journalists, among other things through press trips, mailings, press releases and by approaching them personally. The objective is editorial coverage to interest consumers in Whirlpool and Bauknecht. Publicity concentrates on a positive image and that stimulates sales.
The result
Reader promotions and editorial articles in daily and weekly newspapers and in lifestyle magazines are the result of good media contacts and furnishing editors with suitable information.
