Heavy economic weather demands extra investments in communication. Staying in the picture is essential. Certainly now. We know exactly how you and your company can stay in the picture. By actively seeking publicity. This is frequently more effective than advertising and many times cheaper.

Targeted publicity: not advertising, but telling your story yourself to the newspaper or on the television. About your company. Your new product. How you are coping with the crisis. We know how to achieve this. Thanks to our target-orientated approach you stay in the picture. The importance of staying in the picture is clearly demonstrated in the McKinsey study. Enterprises that invest more in communication during a recession, saw an extra rise in their profit once the economic tide turned.

Reader opts for news
Advertising is not always the best means of communication. And certainly not the cheapest. Luckily, in the media in which you are keen to advertise, there are also (affordable) alternatives to arouse the public’s interest in your product or service.
Our consultants have a journalistic background. With their knowledge and experience they are aware of how editors view your product or service. They understand the art of conveying precisely the right communication and arousing interest in an editorial article.

You opt for targeted publicity
Opting for targeted publicity requires a well-considered approach. In the first place it raises the question of whether the information supplied has added value for the reader? That makes it necessary to consider critically in advance what information is interesting for which medium.

For us, this is as easy as ABC. We are acquainted with the newspapers and magazines that specifically write about your product or service. We can add newsworthy elements to the content and we have that journalistic eye for a new (unique) line of approach or that distinguishing feature.

At the same time we know which questions we evoke when bringing your product or service to the attention of editors. And we are familiar with the risks associated with searching for publicity.

Professional approach
Targeted publicity is accompanied by dependence. Ultimately the journalist writes your story. He or she determines the import and the tone if the story is published. Our professional approach, our critical assessment and appraisal of the content in advance limit these risks to a minimum.

Thanks to our approach and our more than thirty years of experience in the field of free publicity, with us targeted publicity is an effective form of communication. And possibly even more important: also highly attractive given the low costs. Important in times of heavy economic weather, but in fact in any kind of weather.

Examples in practice
Accor Hotels
Schiphol 
Timpaan 
Whirlpool 

Would you like more information?
Please mail or call Anouk Bartels or Erik Visser.